Ken Weine
Vice President of Communications
Ken Weine is Vice President, Communications for Consumers Union, an expert, independent, nonprofit organization whose mission is to work for a fair, just and safe marketplace for consumers. CU publishes Consumer Reports and ConsumerReports.org with approximately 8 million total paid subscriptions to its products and services and more than $200 million in revenue.
Mr. Weine manages communications and media strategy for Consumers Union and Consumer Reports and oversees a staff of eleven. For Consumer Reports’ magazine and Web site, he directs editorial and trade publicity, and oversees creation and distribution of CR’s syndicated newspaper column, radio program, and television news service. For Consumers Union, working with CU’s West Coast and D.C. offices, he manages and coordinates publicity of its advocacy campaigns on health care, food and product safety, and financial privacy. In addition, he designs and implements public education campaigns on a variety of topics related to CU’s mission. During Mr. Weine’s tenure, the organization increased its profile and visibility, especially on television, with the installation of an on-site camera, successfully launched a new magazine, ShopSmart, experimented with innovative ad campaigns that drove traffic to CR.org, and expanded its brand awareness to new audiences by doing outreach to blogs and other emerging media.
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