HEALTH, MEDICINE, FITNESS, AND WELL-BEING

Anheuser-Busch

Developed by Lifetime Learning Systems

Stepping into Adolescence
(Gr. 6-8):
To help students "develop healthy and strong decision making and personal responsibility skills"

* Poster
* 4 pg TG
* 4 reproducible activity masters
* Take-home student brochures
* Guidebook order form
* Lifetime Learning Systems
membership card

Objective and not commercial. No logos or mention of company on worksheets or poster. Seems to be legitimate effort to alert kids to the dangers of drinking. However, one can question the wisdom of allowing a beer-maker's name into the classroom.

Colonial

Developed by Mazer Corp.

Colonial Iron Kids Path to Health & Fitness
(Gr. 3-6):
"To help students understand the importance of physical fitness and the vital link between physical fitness and mental well-being."

* Poster game
*10 reproducible activity and information masters
* 14 pg TG
* Evaluation form
* Membership applications

Very commercial, incomplete, and biased toward bread. Promotes the eating of bread and pushes enriched white bread as a good health choice. Logo prominent on all materials and sponsor's Iron Kids program mentioned by name throughout.

GTE Foundation

with cooperation from NASSP
Developed by Media Management Services

Straight Talk About School
(HS):
"To help high school students achieve their personal best."

* Poster
* Video
* Student magazines
* 16 pg TG
* Student worksheets
* Endorsement letter from NASSP
* Order form
* Program evaluation

Low-commercialism with no self-serving bias, but not a complete presentation of the career choices available to kids. Presents success only in terms of pursuing professional careers. Doesn't acknowledge that trades can be good career choices for some people. Sponsor's products not pushed; a small GTE logo appears on all materials.

Kellogg's

Fit to Be a Healthy Me
(Gr. 3-4 ):
"To improve the knowledge, attitudes and behaviors of third and fourth graders in the areas of nutrition and fitness."

* Poster
* Brochure
* 8 pg TG with reproducible activity masters
* Stickers

Objective and not commercial. Is somewhat superficial but is meant to be motivational. Company logo only in copyright lines and not on activity pages.

McDonald's

Developed by Bank Street College of Education

Balancing Your Act
(Gr. 4-8):
To help kids "learn how to practice good eating and fitness habits..."

* Video
* 4 pg TG with 4 separate reproducible activity masters

Objective and not commercial. Doesn't push McDonald's or its foods. Only mention of McDonald's is in the credit at the end of the film.

McDonald's

Endorsed by President's Council on Physical Fitness & Sports

Healthy Growing Up
(Gr. K-3):
To help children "develop healthy practices and attitudes that will stay with them for a lifetime."

Boxed kit with module for each grade level containing
* Poster
* 59 pg TG
* 8 pg booklet with 2 posters
* 20 reproducible activity masters
* Reproducible student certificate
* 2 reproducible
parent letters
* Evaluation card

Objective and not commercial. The sponsor doesn't push any of its products or types of products and its name appears only in credit lines and its logo only in a corner of the poster.

MetLife

with Metropolitan Life Foundation

Triggering Positive Health
Choices
(MS/JHS):
"To contribute toward enhancing young adolescents' skills in making decisions about their health."

* Video with 6 programs
* 16 pg TG
* Booklet
* Evaluation card

Objective and not commercial. Doesn't push or mention insurance; sponsor's name and logo only on front of TG and in video credits.

Michael Jordan Foundation Education Club

w/Sara Lee, Discover Card, Target Sportswear, American Airlines, Gatorade, the Chicago Bulls
Developed by Scholastic Inc.

Michael Jordan Foundation Club
(Gr. 6):
"To inspire sixth grade students to strive for their personal best by setting and meeting goals for themselves in three areas: academics, attendance, and community service."

Poster kit with
* 12 pg TG with classroom activities
* Goal progress chart
* Club membership certificate
Has a contest component
(see page 60).

Objective but commercial. Sponsors' products pushed in math activities. Small logos appear on all materials. Sponsors are getting mileage out of their association with Jordan - materials take a flattering tone to Jordan, and thus to their products by association.

Sears Optical

Developed by Lifetime Learning Systems

The Eyes Have It
(Gr. 3-5):
To encourage students "to start thinking about the importance of eye health..."

Folder with
* 3 pg TG
* Poster
* Booklet for teacher
* Booklet for parents
* Membership card
* Contest information, coupon
Note: Contest invitation and special eye exam coupon has expired.

Highly commercial. All materials promote getting an eye check up at Sears Optical. Sears Optical name prominent on poster and student activity masters.

Upjohn Corporation

with Delta Education Inc., NSTA, Apple Computer, WGBH, Boston, and BBC-TV
Bound into Science and Children (9/93) to coincide with a PBS series of same name.

The Secret of Life
(MS):
To introduce "students to some basic concepts of genetics."

Poster kit with
* 4 reproducible activity masters
* 6 pg TG
* 3 pg teacher contest
Supplement to article in Science and Children.

Objective and not commercial. No attempt to promote sponsors' products or points of view. Sponsors' names only appear at bottom of poster and in TG not on activity sheets.

SAFETY

Gas Appliance Manufacturer's Association

Endorsed by Consumer Product Safety Council

Daredevil's/Sparky's Lifesaving Lessons About Flammable Liquids
(Gr. K-3, 4-8):
To "help your students recognize what flammable liquids are, why they are dangerous, and how to use and store them properly."

Binder with two modules, one for each age group and each containing
* 10 pg TG with 5 reproducible activity masters
* 2-sided poster
* Booklet for students
* Stickers
* Evaluation card
* Order card

Low commercialism but somewhat incomplete. Deals only with flammable liquids that you might find under the kitchen sink. Does not warn kids about flammable liquids (gasoline, kerosene, etc.) and flammable gases (propane) in tanks, gas lines, and or gas appliances and heaters. Gas appliances not pushed although a small GAMA logo appears on all materials.

National Energy Foundation

with Edison Electric Institute

Safety Watcher
(Elem.):
"To educate children in electrical safety."

Poster kit with
* 6 pg TG
* Certificate
* 2 reproducible activity masters
* Coloring poster

Objective and not commercial. Sponsor's name appears only on copyright lines. Electrical products (or the use of electricity) is not pushed or extolled.

State Farm Insurance Companies

Endorsed by NAESP, ASCA
Video developed by Media Options, Inc.

Inside/Out
(Gr. K-6):
"To explore...the internal and external factors that influence our health."

Binder with
* Video
* 32 pg TG
* 21 reproducible activity masters
* Sheet music
* Poster
* Evaluation card

Objective although some of the nutrition label information out of date. Low commercialism. Doesn't advocate or even mention buying insurance; a small company logo appears on all materials. Covers a wide range of topics, but each is dealt with rather randomly.

State Farm Insurance Companies

Endorsed by CUSEC, NAESP, NCCEM
Video developed by Media Options, Inc.

Movers & Shakers
(Gr. K-12):
"To help educators integrate information about earthquakes and earthquake preparedness into a wide range of subject areas."

Binder with
* Video
* 56 pg TG
* 24 reproducible activity masters
* Poster
* Evaluation card

Objective. Low commercialism. No mention of insurance; sponsor's logo appears on the corners of all materials.

State Farm Insurance Companies

Endorsed by NAESP, IAFF
Video developed by Media Options, Inc.

Smoke Detectives
(Gr. K-6):
"To provide information about fire prevention and safety."

Binder with
* Video
* 37 pg TG
* 20 reproducible activity masters
* Sheet music
* Poster
* Evaluation card

Objective. Low commercialism. Does not advocate or even mention buying insurance, company logo appears on all materials.