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Press ReleaseTuesday, April 4, 2000 |
Contact: Frank Torres/David Butler |
WASHINGTON, D.C. - Companies are being allowed into America's
classrooms to collect personal information from students so the
companies can learn the best ways to market their products to
children:
· Children in a Massachusetts elementary school spent two days tasting cereal and answering an opinion poll to help the company sell to kids.
· Children in a New Jersey elementary school filled out a 27-page booklet called "My All About Me Journal" as part of a marketing survey for a cable television channel.
· A California company provides schools with free computers, software, and access to certain web sites. In exchange, the company has reserved the right to monitor students' web browsing habits and sell the data to other companies in the future.
Consumers Union (CU), the nonprofit publisher of Consumer Reports
magazine, believes that parents need to be better informed about
marketing practices in schools. That is why CU supports the Student
Privacy Protection Act, a bill in Congress that would require parents
to give informed consent before companies can collect information on
their children in school. It also calls for the Comptroller General
to conduct a national study on the prevalence and effect of
commercial activity in schools.
"A classroom should be a place for children to learn, not a place
for companies to learn how to market to kids," said Frank Torres,
legislative counsel for Consumers Union.
The bill is needed to close loopholes in current school privacy
laws. Existing laws protect official records and federally funded
research, but they don't prohibit companies from getting information
directly from students without the consent of their parents.
Parents should decide whether their kids participate in market
research in school after asking tough questions: What type of
information will be collected? How will it be used? Will it be sold
to third parties? How much class time will be used?
The Student Privacy Protection Act was introduced by Rep. George
Miller of California and Sen. Christopher Dodd of Connecticut. The
House bill number is H.R. 1734 and the Senate bill number is S.
1422.
For more information, read the CU reports "Selling America's Kids" and "Captive Kids" online and the report "Cashing In On Kids" by the Center for the Analysis of Commercialism in Education at www.uwm.edu/Dept/CACE/documents/cashinginonkids.html.
Consumers Union, publisher of Consumer Reports magazine, is an independent, nonprofit testing and information-gathering organization, serving only the consumer. We are a comprehensive source of unbiased advice about products and services, personal finance, health, nutrition, and other consumer concerns. Since 1936, our mission has been to test products, inform the public, and protect consumers.
