CONTENTS Intro Summary In-School Promotions Celebrity Endorsements Kids' Clubs Product Placements and Advertorials Licensing and Cross-selling Recommendations

Who Advertises In Our Schools?
These 234 Companies

This is a partial listing. U.S. News and World Report quotes one estimate that the total number of companies and organizations in the schools is 12,000. A few companies in this list sell equipment to schools, but the vast majority have their materials in the classroom.

Ace Hardware Corporation, Acme United Corporation, Adidas U.S.A., Alabama Power Company, Aluminum Association, American Automobile Association, The American Bankers Association, American Cyanamid Company, American Express Company, American Greetings Corporation, American Home Food Products, American Honda Motor Co., Inc., American Newspaper Publishers Association (ANPA), American Nuclear Society, American Paper Institute, Aris Isotoner, Inc., Armstrong World Industries, Inc., Art Carved Class Rings, Inc., Arts & Entertainment Network, Association of Trial Lawyers of America, Atari, Inc., AT&T, Atlantic Releasing Corporation, Avia, Bank of America, BBDO New York, Beatrice Companies, Inc., Beecham Products U.S.A., Bic Corporation, Bird's Eye, Black & Decker (U.S.) Inc., Blue Bell, Inc., Board of Governors of the Federal Reserve System, Boyle Midway Household Products, Inc., The Brooklyn Union Gas Company, Campbell Soup Company, Canada Dry Corp., Cannon Group Inc., Capital Cities/ABC, Inc., Carnation Company, Carl Buddig & Company, Carl Byoir & Associates, Inc., CBS Inc., Chesebrough-Pond's Incorporated, Chrysler Motors, Cinecome International Films Inc., Citibank, Clearasil, The Coca-Cola Company, Coleco Industries, Inc., Colgate-Palmolive Company, Columbia Pictures Industries, Inc., ConAgra Frozen Foods, Continental Baking Co., Continental Broadcasting Company, Converse, Corning Glass Works, Council for Cable Information, Inc., Cover Concepts Marketing Services Inc., CPC International Inc., Creamer Dickson Basford, Cycle Products Company, Daniel J. Edelman, Inc., The Dannon Company, Inc., DC Comics, Inc., Del Monte U.S.A., Detroit Edison Co., Diamond Information Center, Discover Magazine, Domino's Pizza, Inc., Eastman Kodak Company, Embassy Pictures, ESPN, Fisher-Price, Foot Locker, Fox Broadcasting Company, Fragrance Foundation, Frito-Lay Inc., Fuji Photo Film USA, Inc., The Gap, General Foods Corporation, General Mills, Inc., Gerber Products Company, Gitano, Glenbrook Laboratories, Golin/Harris Communications, Inc., GPU Nuclear Corporation, GreyCom Inc., GTE Service Corp., Hallmark Cards, Inc., The Hartford Steam Boiler Inspection and Insurance Company, Hasbro Industries, Inc., Hershey Foods Corporation, Heublein, Inc., Hills Department Stores, Hyatt Corporation, IBM Corporation, International Paper Company, International Playtex, Inc., James River Corporation, Jamesway Corporation, JC Penney Company, Inc., Johnson & Johnson, Junior Achievement, The Keds Corp., Keebler Company, Kellogg Company, Kenner Products, Kentucky Fried Chicken Corporation, Kinney Shoes Corporation, Knudsen, Kraft Inc., The Ladd Company, Lawry's Foods, Inc., Lederle Laboratories, The Lee Apparel Company, Inc., Lever Brothers Company, Levi's, Mars Incorporated, Match Box Toys (USA) Ltd., Mattel, Inc., Maybelline, MCA Home Video, Inc., McDonald's Corporation, MGM/UA Entertainment Co., Michigan Bean Commission, Milton Bradley Company, Morton Thiokol, Inc., Lifetime Learning Systems, Motts U.S.A., Murjani International, The Murray Ohio Manufacturing Company, Nabisco Brands, Inc., National Asphalt Pavement Association, National Broadcasting Co., Inc. (NBC), National Fisheries Institute, National Food Processors Association, National Frozen Pizza Institute, National Live Stock and Meat Board, National Peanut Council, National Pork Producers Council, National Railroad Passenger Corporation (AMTRAK), National Rifle Association, National Soft Drink Association, Nestle Foods Corporation, New Century/Vista Film Company, New World Pictures, Ltd., New World Television, New York Power Authority, Nike, Northeast Utilities, NutraSweet, N.W. Ayer, Original New York Seltzer, Orion Pictures Corporation, Ortho Pharmaceutical Corporation, Oscar Mayer Food Corporation, Paperboard Packaging Council, Paramount Pictures Corporation, Parker Brothers, Pepsico, Inc., The Perkin-Elmer Corporation, Personal Products Company, Pezzano & Company, Inc., Planters Lifesavers Company, PolyGram Records, Inc., Polaroid Corporation, Pony, The Proctor & Gamble Company, Public Service Electric Gas, Purolator Products, Promise Spread North America, The Quaker Oats Company, Ralston Purina Company, Reebok, Reed & Barton Corporation, Reynolds Metals Company, Richardson-Vicks Inc., Robert Marston Group, The Rowland Company, Inc., Rubbermaid Incorporated, Ruder Finn & Rotman, Russell Corporation, Sanrio, Inc., Savings Banks Life Insurance Fund, Schering-Plough Corporation, Schiff Bio-Food Products, Schwinn Bicycle Company, Scott Paper Company, Sealy Incorporated, Sears Roebuck & Co., Selchow & Righter Company, The Seven-Up Co., Smith Corona, Southern Connecticut Gas Company, Spalding Sports Worldwide, The Stride Rite Corp., Sugar Association, Inc., The Sunbow Productions, Inc., Sundor Brands, Sunkist Growers, Inc., Taft Merchandising Group, Tambrands Inc, Ted Klein & Company, Telepictures Corporation, Texas Instruments Incorporated, Thom McAn, Thomas J. Lipton, Inc., Thompson Medical Company, Inc., Tomy Corporation, Tonka Corporation, Tootsie Roll Industries, Inc., Toys 'R' Us, Tri-Star Pictures Inc., Twentieth Century-Fox Film Corp., Tyco Industries, Inc., United Illuminating Co., Universal Pictures, U.S. Communications Corp., Vestron, Inc., Viacom Broadcasting, Inc., Waldenbooks, Walt Disney Pictures, Warner Brothers Inc., Warner-Lambert Company, Whittle Communications, Whitehall Laboratories, Wilson Sporting Goods, Wise Foods-Borden, Inc.