Testimony regarding “It’s Too Easy Being Green: Defining Fair Green Marketing Practices”

There are broad and specific challenges in defining fair green marketing practices and we believe that the government has a very important role in guiding and protecting this marketplace. It is difficult to impossible for consumers to make accurate assessments of green claims in the marketplace on their own. The Federal Trade Commission’s role in reducing deceptive marketing practices is necessary and should be broadened. At the same time, the baseline for good marketing practices and minimum standards for common claims should and could be established.